David Merkur was one seriously organised serial dater. The 28-year-old investment banker from New York kept a spreadsheet of the eight women he had met on the online dating site, Match.com.
But his bizarre approach to dating was made public after he sent the spreadsheet to one of the women, who in turn forwarded it to her friends.
Merkur, who works for real-estate finance firm Ladder Capital emailed the woman, 'Arielle', saying, "Well, this could be a mistake, but what the hell... figured I might as well give you the whole thing. I hope this email doesn't backfire, because I really had a great time and hope to hang again soon :)"
Shocked by the spreadsheet, she passed it on to her friends by email as some "Monday morning entertainment."
His meticulously recorded dating escapades with the eight women included rating their appearance out of ten, categorising them into 'monitor closely' and 'monitor casually', colour coding them and designating certain women as those to pursue 'asap'. As well as the eight women from the dating website, Mr Merkur also had four others on the spreadsheet, whom he had met through friends and family.
Mr Merkur told the New York Post that he had been very busy and that the spreadsheet was "just an honest attempt to stay organised". But he admitted his mistake, saying "I sincerely regret my serious lapse in judgment in this matter and apologise to everyone. I am deeply remorseful. Suffice it to say, I will never do anything like this again."
The banker is now lying low as his dating tactics are coming in for heavy criticism, but one of the women who features in the spreadsheet has spoken out.
After being described on his carefully put together list as "OK girl, but very jappy (slang for Jewish American Princess); one and done for me", she told The Telegraph that Mr Merkur was "fidgety" on their date.
"He got up to readjust himself a few times in the middle of our conversation, which was bizarre. He kept taking his glasses off and then putting them on again" she said.
And this is not the first time a story like this been made public. Who can forget the banker who sent a 1,615 word email to a woman who didn't call him back after a first date? He was apparently incensed that she had led him on, showing a keen interest by playing with her hair, which he said was a "common sign of flirtation."
So is there a connection to be made between men working in the financial sector and a slightly unhealthy attitude to dating? Do they try to employ office tactics to get their girl? And is it ever successful?