Holidays giant Thomas Cook has appointed an executive from outside the travel industry to lead its turnaround strategy.
Harriet Green, who is currently the boss of Leeds-based electrocomponents distributor Premier Farnell, will take the helm on July 30.
Thomas Cook said Ms Green's experience of driving business transformation plans was an important factor in her appointment.
The 50-year-old, who is a member of David Cameron's Government Business Advisory Group, has been in charge at Premier Farnell since 2006.
Thomas Cook chairman Frank Meysman said: "Harriet is an extremely successful executive with the right combination of international, business transformation and ecommerce experience that we need to take the group forward."
She will succeed Sam Weihagen, who stepped into the chief executive's role in August and has guided the debt-laden group through one of the most difficult periods in its 175-year history.
Thursday's appointment received a positive response in the City as Thomas Cook shares rose 7% in early trading.
Stephen Anness, fund manager at Invesco, which holds a 10.15% stake in Thomas Cook, said the appointment was a "great hire" for Thomas Cook. He added: "She brings with her experience of business turnaround and operational focus. This in combination with the travel experience already in Thomas Cook should allow the business to take the steps required to realise significant shareholder value."
Another landmark in Thomas Cook's recovery will be reached next week when shareholders vote on two key deals involving the sale and leaseback of part of its aircraft fleet and the disposal of five Spanish hotels.
Failure to support the fundraising move would jeopardise the company's recent £1.4 billion deal with lenders, including Royal Bank of Scotland and Barclays, to extend the maturity of its bank loans to 2015.