Man drinking beerThe sporting summer is well underway - despite the best efforts of the weather - and fans of beer and football have been heading to their local pubs to enjoy the action.

However, financiers are worried that many pubs will struggle to keep their beer stocks up to scratch this summer. And that could lead to the biggest of British fears: A beer drought!
Business cash provider Boost Capital has warned that Britain's pubs risk losing up to £20,000 a week if they fail to keep up with demand and allow a beer drought to derail their customers' summer celebrations.


Its fears are founded on Met office forecasts of a scorching summer, coupled with figures showing that English football fans drank on average 17 pints each at the FIFA World Cup 2006 in Germany, forcing local breweries to call in emergency supplies of beer.

During the FIFA World Cup in 2010, meanwhile, more than 200 million pints of beer were drunk in the UK as fans packed into pubs and other venues to enjoy the action.

And with few Brits headed off to watch matches in Ukraine, pubs need to take action now to ensure that supplies are at optimal levels to avoid running out for the Olympics, Boost Capital claims.

David Abbott of Boost Capital said: "If pubs want to fully capitalise on England fans staying in the UK, we urge them to take action now and ensure that they have ordered enough stock to cope with demand. Without sufficient preparation, they risk losing out on vital revenues."

However, the good news for beer drinkers is that the company has already received lots of enquiries from pubs keen to ensure their customers do not go thirsty.

"Since we launched in early May we have received a flood of enquiries from pubs concerned about funding to secure stock in anticipation of a busy summer that is packed with sporting and cultural events," Abbott said.

And given the current state of the weather across much of the UK, concerns about drinkers upping their intake to cope with the heat also seem unlikely to materialise!



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