Robert Schlesinger/DPA

Broadcast regulator Ofcom is cracking down on internet piracy with a range of new measures aimed at identifying and punishing those who download illegally.

However, the new rules, which lead a 'guilty until proven innocent' approach to copyright infringement have been slammed as unfair by consumer groups.


The new draft code on tackling internet piracy, due to come into effect in early 2014, was outlined yesterday by the broadcasting regulator Ofcom under the Digital Economy Act 2010.

The industry-wide regime will require large internet service providers (ISPs) such as BT, Virgin, Sky and TalkTalk to send warning letters to internet users who are suspected of illegally downloading music, movies and e-books. The letters will warn of the consequences of illegal activity and outline advice on where consumers can go to find licensed content on the internet.


If a customer receives three or more letters in a year, entertainment companies can ask for details of the material to be shared and apply for a court order to reveal the customer's name and address, with a view to taking legal action for infringement under the Copyright Designs and Patent Act 1988.

While copyright owners can already seek such court orders under existing law, the Code is designed to enable them to focus legal action on the most persistent alleged infringers.

The same Act includes punishments that could, in future, see accused families having their internet service slowed down, capped or even cut off.

Prove innocence
Those wrongly suspected of copyright infringement are able to appeal allegations to an independent body in order to clear their name, yet must pay a £20 fee to do so.

"Copyright infringement is not to be condoned, but people who are innocent should not have to pay a fee to challenge accusations," said Mike O'Connor, Chief Executive of Consumer Focus. "Consumers are innocent until proven guilty. Twenty pounds may sound like a small sum, but it could deter those living on low-incomes from challenging unfair allegations."

Ofcom states that the fee is intended to prevent "vexatious appeals," yet O'Conner believes there is a more effective ways to avoid this. He adds: "This could be achieved without pricing low income consumers out of their right to appeal, by giving the Appeals Body the power to fine those who have brought frivolous appeals.

"However the best way to reduce unnecessary appeals is for Ofcom to require a high standard of evidence from copyright holders, preventing thousands of notifications being sent out on the basis of flimsy evidence."

Potential problems
There are fears that the new regime could hit entirely innocent internet users, for example those who have fallen victim to their wireless connection being hijacked by a neighbour or fraudster.

Andrew Ferguson, editor of ThinkBroadband.com, also thinks savvy fraudsters will find their way around the new code: "A distinct danger with such a long lead time before launch of the campaign, is that those for whom unlawful file sharing is an everyday activity will move to use technology to cover their tracks, making use of proxies and Virtual Private Networks to hide their UK identity."

Entertainment industry
The entertainment industry is being called upon to help combat piracy by embracing shared matieral rather than fighting it. "In two years' time the digital content market will have changed rapidly, even in 2012 the rise of cheap and affordable video streaming services like Netflix and LoveFilm Instant mean there are affordable ways to watch films without the high cost of DVD/Blu-ray box sets," explains Ferguson.

"What needs to happen now is for pressure to build on those record labels and movie studios that are withholding content, so that consumers have a good range of sources for content legally at a reasonable price and in formats that are portable."



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