Games boost to retail and tourism
Filed under: Holidays
The tourist body added that around 21% of the adult population intend to take at least one holiday or short break in the UK by the end of this month. This tourism is likely to generate around £2.3 billion.
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But VisitEngland said that around 22% of people are undecided about their summer holiday plans, with 39% of these worried about the financial situation and 28% concerned about the weather.
VisitEngland chief executive James Berresford said: "I'm delighted that more than 10 million people are planning to holiday at home this summer.
VisitEngland is already looking forward to another big sporting event to be staged in the UK - the 2015 Rugby World Cup.
The Rugby League World Cup in is taking place in England next year, while England will also host the 2019 Cricket World Cup.
VisitEngland said: "The impact of these events, particularly the Olympic and Paralympic Games, will benefit generations for years to come."
© 2012 Press Association