Heineken snaps up Tiger for £3.75bn
Filed under: News
Shareholders of Singapore-based conglomerate Fraser & Neave agreed to sell their 39.7% stake in Asian Pacific Breweries, the owner of Tiger and other popular Asian brands, to Heineken for 3.2bn euro (£2.5bn), giving Heineken control of 95% of APB.
Though Mr Van Boxmeer conceded Heineken is paying a "full price" for APB, he said there were huge potential returns available, citing a forecast that the premium segment in China, in which Heineken and Tiger operate, will grow by 12% per year through 2020.
After the deal, which is being financed by debt, around 55% of Heineken's operating profits will come from "high growth" economies, he claimed.
Heineken also sees prospects for cross-selling Tiger beer globally, as beer drinkers have an "appetite for something that is exotic, that comes from somewhere else".
Heineken has owned part of APB via a joint venture with Fraser & Neave for nearly 80 years, but began working hastily to increase its stake of around 42% in July.
Heineken shares rose 0.6 to 46.29 euro.
- Economic woe weighs on Heineken
- Hefty Olympic beer price revealed
- More Brits now drink cider than lager