Aldi storeRui Vieira/PA Wire/Press Association Images

Low-cost supermarket chain Aldi has unveiled multi-million-pound expansion plans as it reported a near six-fold increase in annual profits.

The privately-owned German retailer pledged to invest £181 million in opening 40 new stores by the end of 2013, taking its total number of UK stores to more than 500.


Cash-strapped middle-class shoppers were behind a 30% rise in group turnover in the year to December 31 to £2.8 billion and a 450% leap in operating profits to £102.9 million.

The budget grocer - which has increased market share by 54.1% year on year - has benefited from the squeeze on consumer spending power as high inflation and low wages forced shoppers to reconsider their shopping habits.

Its meteoric rise is in sharp contrast to Britain's biggest supermarket, Tesco, which is battling to turn around its fortunes in the UK amid falling like-for-like sales and under-pressure profits.

The company said the strong performance was down to a change in its offering over the last three years, such as greater focus on fresh food, as well as an increase in customers doing a full weekly shop at the stores.

Fresh meat sales have doubled, fruit and vegetable sales grew 48% and bakery sales are up 40%, the retailer said.

UK joint group managing director Matthew Barnes said: "We're constantly looking at what we do and innovating in line with consumer demand.

"This has seen us expand our product range by 30%, source the vast majority of produce from UK-based companies and make changes like introducing trolleys with baby seats, baskets and more premium products such as fillet steak.

"This approach is helping us win awards and creating strong levels of brand loyalty among consumers."



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