Where can you buy a Christmas tree for £1?
Filed under: Shopping & Deals
The branch in Southampton, Hants, ordered thousands of real Nordmann Fir trees but had to drop the price from £25 when customers failed to buy.
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The Swedish furniture giant has previously sold only artificial trees and this its first year selling real ones.
However, after the price of the trees proved too much for customers – despite being considerably cheaper than those available at farms and markets - the Southampton branch was forced to cut the price to £5, before further reducing it to just £1 on Monday.
In a press statement, Ikea said "In line with our vision to offer the lowest price on the market, IKEA Southampton is selling beautiful, real Nordmann Fir Christmas trees for £1 this week."
Gary Pearce, IKEA Southampton store manager, said, "It's the final week before Christmas and we wanted to be able to give IKEA Southampton customers a very special offer on our gorgeous Christmas trees. So if we haven't got your tree yet, come to IKEA to get one!"
The Southampton branch of Ikea is also running a free Christmas tree recycling service between 6th and 9th January, for real trees purchased from IKEA or elsewhere.
The Southampton branch is the only store with the £1 deal but other branches are offering different discounts.
Stores in Birmingham, Coventry, Manchester and Warrington have slashed the price of trees to £10, while the Leeds branch is giving customers a £20 Ikea voucher if they buy a tree for £10.
Nordmann Firs have become the most popular tree in Britain thanks to their non-drop needles, yet tough times mean many consumers are ditching the real deal this year in favour of more budget-friendly artificial trees.
In a survey by consumer group Which?, nearly half (49%) of Brits said they are planning to have a artificial tree compared to just 13% having a real tree chopped at the trunk.