Maximilian Schönherr/DPMaximilian Schönherr/DPA

An advertising campaign that paints a true picture of life in the UK is being considered by the Government in an attempt to ward off potential immigrants, according to a report in the Guardian.

The proposal is one of many ideas being considered by ministers seeking ways to curb arrivals from Romania and Bulgaria, when temporary immigration restrictions from the two newest EU member states expire in December.


A Downing Street source told the Guardian: "It is true that options are being looked at but we are not commenting on the specific things mentioned ... as obviously it is an ongoing process and we will bring forward any proposals in due course."

It is has not been revealed what aspects of British life ministers intend to use to dissuade potential immigrants, yet there is plenty to choose from as the recession rumbles on with Britain battling high unemployment and public service cuts, amid dismal weather and a messy binge drinking culture.

Negative reputation
A report over the weekend quoted one minister saying that such a negative advert would "correct the impression that the streets here are paved with gold".

The anti-nation branding idea conflicts with the billions spent on the London 2012 Olympics to boost Britain's reputation and attract visitors to our shores.

Influx of immigrants
No official estimate has been put on the anticipated number of arrivals from Romania and Bulgaria when the restrictions end in December, yet ministers are reportedly very wary following the situation when Poland joined the EU and much larger numbers than predicted came to the UK.

It is also reported that the Government is looking at the idea to deport immigrants that fail to find work within three months of arriving or to show they could support themselves for six months.

Population problem
Communities Secretary Eric Pickles has admitted the influx would "cause problems" with services such as housing, with the majority likely to pick London boroughs which already have significant populations from the countries.

Anti-British adverts have appeared abroad before, although never run by Britain itself. One edgy portrayal of British culture abroad included Belgium Eurostar adverts for trips to London showing a tattooed skinhead urinating into a teacup.



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