Table service in trial at McDonald's
Filed under: News
The outlet located in Warilla, south of Sydney, has been approved to run the pilot for five weeks, following the popularity of a more formal dining service in an unofficial trial.
More on food
McDonald's Warilla franchisees Glenn and Katia Dwarte came up with the idea after Mr Dwarte started serving his parents and mother-in-law meals in a more formal way during their weekly visits to the restaurant, reports the Illawara Mercury in New South Wales.
The novelty attracted the attention of other diners who requested the same service. The couple then pitched the idea during a visit from McDonald's Australia chief executive Catriona Noble, when they served her a meal with crockery and glassware.
Enjoying the more formal service, Ms Noble then contacted the fast food giant's headquarters in Chicago, who gave the approval for a five-week trial which started on Monday.
Mrs Dwarte said the initial reaction from diners had been positive. ''Most of the people who came in decided to try it,'' she told the Illawara Mercury.
''Most were quite excited. We actually had a group of eight people who asked me to take a photo of them so they could put it on Facebook. We are also providing customer surveys so we can gauge the feedback.''
Mr Dwarte said for the next month anyone ordering a Grand Angus, Big Mac or Chicken Deluxe meal to eat in on a Monday or Tuesday night between 5pm and 8pm at Warilla would have the option of having it delivered to their table with cutlery and on a plate.
McDonald's Chicago headquarters has even designed and produced a flyer promoting the service.
McDonald's has continued to enjoy strong sales figures despite the flailing economy.
In July, the fast food giant reported sales of its premium burgers such as the Chicken Legend, as well as breakfast products, and its late-night menu designed for revellers, had all grown by more than 10% compared to last year.
The American chain now pitches itself as an affordable destination for a family meal under £15 and has redesigned many of it restaurants and cafes to give a more contemporary feel.
McDonald's also benefited from having a prominent presence in the UK during the Olympics and Paralympics, where as one of the main sponsors it had two restaurants in the Olympic Park in Stratford, including the biggest McDonald's in the world.