A Norfolk cider business has been forced to rename its shop following constant confusion from customers who mistook it for a well-known gadget retailer of the same name.
The Apple Shop in Wroxham Barns – so-called for 20 years – has finally admitted defeat and is renaming itself The Norfolk Cider Shop, according to a report in the Metro
The problems started for shop owner, Geoff Fisher, when the technology giant Apple opened a store in Norwich in 2009.
Since then, the cider shop has reportedly received up to 24 calls a week from people making complaints about Apple products, such as iPhones and iPads.
Mr Fisher said it was amusing at first, but some callers had been rude when he was unable to help with their tech inquiries.
Mr Fisher told BBC News
: "I've had complaints about broken iPods and dropped iPads and Apple Macs. It can be very funny, but some people are very rude and they slam the phone down."
His number is next to the Apple Store in the phone book and, because it has a local prefix, he believes customers prefer to ring him rather than the technology giant.
To put a stop to the confusion, the shop will be renamed The Norfolk Cider Company at Easter to coincide with a refurbishment.
- Apple I (1976)
Apple I (1976): Apple's first product was a computer for hobbyists and engineers, made in small numbers. Wozniak, left, designed it and Jobs dealt with the funding and marketing. The computer went on sale priced at $666.66</p>
- Apple II (1977)
Apple II (1977): One of the first successful personal computers, the Apple II was designed as a mass-market product, retailing at $1,298, and was the first personal computer to feature colour graphics. Several upgrades for the model followed, and the product line continued until 1993. It was so popular that Jobs' fortune exceeded $100 million by the time he turned 25.</p>
- Lisa (1983)
Lisa (1983): Following a visit to Xerox's research centre in Palo Alto, California, Jobs was inspired to build the first commercial computer with a graphical user interface, with icons, windows and a cursor controlled by a mouse. It was the foundation for today's computer interfaces, but the Lisa, which cost a whopping $9,995, was too expensive to be a commercial success.</p>
- Macintosh (1984)
Macintosh (1984): The Macintosh was heralded by an epic advert shown during the Super Bowl, directed by Ridley Scott, which referenced George Orwell's 1984. Like the Lisa, the Mac had a graphical user interface, but it was faster and at $2,495, a quarter of the price. People soon realised its potential for desktop publishing.</p>
- iMac G3 (1998)
iMac G3 (1998): In 1985, Jobs and Apple's CEO, John Sculley clashed, leading to his and Wozniak's resignation from the company. When Jobs returned to Apple 11 years later, Apple was struggling. The radical iMac was the first step towards healing the ailing company. It was strikingly designed as a bubble of blue plastic that enclosed the monitor and computer. It went on sale priced at $1,299.</p>
- iPod (2001)
iPod (2001): In 2001, the game well and truly changed when the first iPods went on sale. The first generation of iPod cost $499 (£400), but as Apple updated and modified the winning formula, prices came down. Of course, it wasn't the first digital music player with a hard drive, but it was the first successful one. The iPod's success prepared the way for the iTunes music store and the iPhone.</p>
- iTunes (2001)
iTunes (2001): Apple also introduced iTunes in 2001 - a media-playing computer programme, useful for playing and organising music and videos. The music store was added in 2003, with 200,000 songs at 99 cents, or 79p, each, giving people a convenient way to buy music legally online. iTunes is now an integral part of Apple software: the iPhone cannot be used without first 'synching' with the owner's personal iTunes.</p>
- iPhone (2007)
iPhone (2007): If the iPod laid the foundations, then the touch-screen iPhone is Apple's towering glory. The world was introduced to 'apps', which made the phone a device not just for making calls but for managing money, storing photos, playing games and browsing the web. Apple is now the world's most profitable maker of phones, and the influence of the iPhone is evident in all smartphones. The current model, the iPhone 4, sells for $749 (£612), and the arrival of the iPhone 5 is eagerly anticipated.</p>
- iPad (2010)
iPad (2010): Dozens of companies, including Apple, had created tablet computers before the iPad, but none caught on. The iPad finally cracked the code, creating a whole new category of computer practically by itself. In the case of the iPad, Jobs, famed for identifying and creating the next big thing, seems to have created a market where none existed. The highest spec iPad currently retails at $699 (£659).</p>