The world's cheapest bra has launched at Poundworld for just £1.
The bargain bra proved a massive hit in selected stores last weekend and will be rolled out nationwide from Monday.
Close to 100,000 of the new bras were sold to cash-strapped women in a trial last weekend and now the Comfort Bra will be launched in 200 stores throughout the country.
The bra that claims to offer optimum support and comfort is more than £14 cheaper than Marks and Spencer's cheapest offering.
Chris Edwards Junior, trading director at Leeds-based Poundworld, said: "Times are tough and people are looking to make savings wherever possible.
"We're confident that there is no other product like this available on the market worldwide at the same incredible low value. Due to its runaway success, we predict we'll sell over one million in the next few months and we're already looking in to other colourways and styles."
Low cost comfort
The bra is made of nylon and available in black, white and natural, in sizes medium to extra large.
The unique and 'invisible' bra claims to fits to curves, giving women the perfect fit and a smooth shape with no unsightly bumps or lumps.
UK Hot Deals user, Hawkens, who snapped up the bra at the weekend commented: "The bra fitted perfectly and they are so comfy. I'll definitely be heading out to stock up on more.
"I've never had a bra that costs £1 before and I'd usually have to pay over the odds for this kind of item so it's a great buy!"
Bargain bras elsewhere on the highstreet start from £4 at George, Tesco and Primark, before a jump to £8 at BHS and £10 at New Look and Next.
In contrast, the world's most expensive bra is the $12.5-million (£8.6-million) Heavenly Star Bra, by Victoria's Secret, created in 2001.
According to Guinness World Records, it features 1,200 Sri Lankan pink sapphires and as its centerpiece a 90-carat emerald cut diamond that was worth $10.6 million (£7.3 million) alone at the time.