Aldi wins best supermarket award
Filed under: Shopping & Deals
The consumer watchdog said Aldi took the title "for its impressive range of best buys, quality food and good pricing", trumping competition from major players such as Sainsbury's, Tesco, Asda and Morrisons.
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It follows Kantar figures released on Tuesday showing that Aldi seized a record market share of 3.6% in the 12 weeks to June 9.
Aldi UK's joint group managing directors Matthew Barnes and Roman Heini said: "Being awarded Which? best supermarket is a real reflection of Aldi's success in 2013.
Other winners at the ceremony were John Lewis, named best retailer, Bosch, who took the best home appliance brand title, and Samsung, who won the best computing brand award.
Skoda won best car manufacturer and Tesco Mobile took the title of best telecom services provider, while Amazon won the award for best customer care.
The Which? local business of the year award went to The Hampstead and Highgate Heating and Plumbing Co based at Enfield, Middlesex, while the Good Food Guide Readers' Restaurant of the Year was named as Delifonseca, Liverpool.
Which? chief executive Peter Vicary-Smith said: "In these tough economic times it's fantastic that there are companies who still go the extra mile for their customers to provide good quality service and value for money products.
"Being recognised by Which? is not just a mark of excellence, it can boost business. Research shows approval from Which? can influence people's purchasing decisions and a third of people who've seen one of our endorsements say it might even make them increase how much they are prepared to spend."
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