Aldi

Discount retailer Aldi has beaten the "big four" to be named best supermarket at the annual Which? awards.

The consumer watchdog said Aldi took the title "for its impressive range of best buys, quality food and good pricing", trumping competition from major players such as Sainsbury's, Tesco, Asda and Morrisons.


It follows Kantar figures released on Tuesday showing that Aldi seized a record market share of 3.6% in the 12 weeks to June 9.

Aldi UK's joint group managing directors Matthew Barnes and Roman Heini said: "Being awarded Which? best supermarket is a real reflection of Aldi's success in 2013.

"Winning this award for the second year in a row just goes to show that consumers in the UK are moving away from the big four supermarkets, realising that swapping to Aldi can save them a significant amount of money on their weekly shop, without having to compromise on quality."

Other winners at the ceremony were John Lewis, named best retailer, Bosch, who took the best home appliance brand title, and Samsung, who won the best computing brand award.

Skoda won best car manufacturer and Tesco Mobile took the title of best telecom services provider, while Amazon won the award for best customer care.

The Which? local business of the year award went to The Hampstead and Highgate Heating and Plumbing Co based at Enfield, Middlesex, while the Good Food Guide Readers' Restaurant of the Year was named as Delifonseca, Liverpool.

Which? chief executive Peter Vicary-Smith said: "In these tough economic times it's fantastic that there are companies who still go the extra mile for their customers to provide good quality service and value for money products.

"Being recognised by Which? is not just a mark of excellence, it can boost business. Research shows approval from Which? can influence people's purchasing decisions and a third of people who've seen one of our endorsements say it might even make them increase how much they are prepared to spend."


More stories