Publicans, restaurateurs and food service operators are being urged to cut their prices by 7.5% during a day of action to highlight the benefits of reducing VAT in the hospitality industry.
A campaign backed by companies including JD Wetherspoon, Brains, Punch Taverns, Pizza Hut, Subway and Roadchef is backing so-called Tax Parity Day on September 25.
The campaign is pressing for a 5% cut in VAT in a bid to boost economic growth and create jobs.
Campaigner Jacques Borel said: "Our aim is to secure more equal tax treatment for food sold through pubs, restaurants and food service operators, compared to supermarkets, which benefit from a zero VAT rate."
He added that cutting VAT by 7.5% would boost turnover, increase sales and attract more customers, saying: "Our argument is clear - a reduction in the level of VAT on a long-term basis will generate growth and create jobs in the important leisure and hospitality sector."
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