Yahoo completes deal for Tumblr
Filed under: News
The move represents Yahoo chief executive Marissa Mayer's boldest move since she left Google a little less than a year ago to lead Yahoo's comeback.
It also marks Yahoo's most expensive acquisition since the California-based company bought online search engine Overture for 1.3 billion US dollars (£839 million) 10 years ago.
Ms Mayer is betting that Tumblr, a six-year-old service started by high school dropout David Karp, will help Yahoo bring in more traffic and advertisers on smartphones and tablets.
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