Consumers 'favour UK call centres'
Insurance customers are actively choosing cover from companies with call centres based in the UK, a study has revealed.
According to research by YouGov, 78% of consumers consider UK-based call centres an influencing factor when choosing an insurer, preferring to speak to somebody in this country than abroad.
Furthermore, almost a quarter (23%) of those asked said they actively look for insurers with UK-based call centres.
Richard Widdas, an insurance partner at Deloitte who commissioned the poll, believes the strength of public opinion may urge firms to bring their call centres back to the UK.
He said: "Insurers may start to look at 'onshoring' their call centres if the potential loss of business starts to outweigh any cost savings they could make from offshoring."
YouGov quizzed 2,229 adults in May this year, and found 18% said they would be willing to pay more to know that they could speak to a call centre representative based in the UK.
Over a third (38%) of consumers said that when choosing between two equal insurance providers, they would be influenced to choose the one with a UK-based call centre.
Just 13% said the location of the insurer's call centre was irrelevant.
Mr Widdas added: "Our research shows that UK-based call centres have become an important consideration for consumers and are a factor influencing their choice of insurers.
"The insurance industry is already highly competitive and UK-based call centres have become a point of difference for consumers. Following the financial crisis, it is more important than ever for insurers to strengthen their brand and reputation."
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