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Consumers 'favour UK call centres'

posted : TUESDAY, 28TH JULY 2009 10:24:50 BST comments : 11
- Search: UK call centres

Insurance customers are actively choosing cover from companies with call centres based in the UK, a study has revealed.

According to research by YouGov, 78% of consumers consider UK-based call centres an influencing factor when choosing an insurer, preferring to speak to somebody in this country than abroad.

Furthermore, almost a quarter (23%) of those asked said they actively look for insurers with UK-based call centres.

Richard Widdas, an insurance partner at Deloitte who commissioned the poll, believes the strength of public opinion may urge firms to bring their call centres back to the UK.

He said: "Insurers may start to look at 'onshoring' their call centres if the potential loss of business starts to outweigh any cost savings they could make from offshoring."

YouGov quizzed 2,229 adults in May this year, and found 18% said they would be willing to pay more to know that they could speak to a call centre representative based in the UK.

Over a third (38%) of consumers said that when choosing between two equal insurance providers, they would be influenced to choose the one with a UK-based call centre.

Just 13% said the location of the insurer's call centre was irrelevant.

Mr Widdas added: "Our research shows that UK-based call centres have become an important consideration for consumers and are a factor influencing their choice of insurers.

"The insurance industry is already highly competitive and UK-based call centres have become a point of difference for consumers. Following the financial crisis, it is more important than ever for insurers to strengthen their brand and reputation."

    1 - 10
    ChrisT
    Monday, 27 July 2009 02:24:40 BST

    I am definatley seeking out companies which use UK call centres, as much for the poor guys I get on the phone as much as for me. I understand the language breakdown but I imagine many others do not and as a result the call centre staff put up with a rediculous amount of abuse on a daily basis, they are under trained, under payed and over abused, its time all UK consumers put a stop to this by demanding better training , English lessons or UK based centres... it is up to us the consumer to change the attitude to cheap labour...not fair on us or them

    ChrisT
    Monday, 27 July 2009 02:23:29 BST

    Type your own comment here.

    Babyduck1958
    Monday, 27 July 2009 01:24:37 BST

    I'm not bothered what nationality someone is, just as long as they can speak and understand English! There are plenty of Asian people who speak perfectly good English - I just want to speak to someone who knows their job, can understand me and I can understand them, and GET THE JOB DONE! And, IF I ASK TO SPEAK TO A MANAGER, RESPECT MY WISHES AND PUT ME THROUGH TO ONE INSTEAD OF LEAVING ME HANGING ON FOR TEN MINUTES AND THEN SAYING THERE IS NO MANAGER OR SUPERVISOR AVAILABLE TO DEAL WITH MY COMPLAINT!!!!!! Aaaaagggh!

    Dormouse
    Monday, 27 July 2009 00:06:01 BST

    Well I don't know about British call centres . . I think the Scots are very trusted and the Irish are very efficient but the standard of education in England is now so poor that it would be difficult to find anyone to string a sentence together . . hey maybe they should move them all to Wales !

    silas
    Sunday, 26 July 2009 23:18:19 BST

    I callede for help but couldnt unerstand the heavy idian acent most air crew can speak and be under stood canceling my sub was easyer one email.

    jerry
    Sunday, 26 July 2009 12:48:03 BST

    i tried to report a phone box that had stopped working and an asian voice asked me if the phone i was on was the u/s one that i was reporting.Then i found that this guy needed street names etc and directions of where the broken one was,apparently just the number was not enough.After a frustratingly long talk involving more repeats than actual information i started to wonder whether whether the phone company also had a sideline business in teaching these call centre operatives the English language via conversations with their customers---for a small fee of course!!

    sharon
    Sunday, 26 July 2009 11:52:29 BST

    - and I am not racist at all, just being practical !

    sharon
    Sunday, 26 July 2009 11:51:33 BST

    ......................... and I am not racist, just being practical !

    sharon
    Sunday, 26 July 2009 11:49:35 BST

    would you employ a plumber to re-wire your house ? or a hairdresser to unblock your drain ?Then why do they employ people who can hardly speak English to talk to us about our accounts and services ???????????????Why don't they hire ENGLISH people to do the jobs instead ?

    The Debt Collector
    Saturday, 25 July 2009 20:50:45 BST

    It seems that all organisations have decided that the "battery hen" mentality to "efficiency" is the be all and end all "customer service". I have quite complicated affairs and 9/10 the person on the end of the phone has no idea about the issues I am raising. To make matters worse this (usually) young person wouldn't know a debit from a Credit if smacked them in the mounth. Perhaps more worrying is they have no one to refer the matter to. If you have an ethos where a member of staff is "scored" on the number of calls she/he makes per minuete, it neither encourages learning or expertise. The only persons who are making money out of this Call-Centre mentality is the telehpone companies. As for Customer Service; - what service?

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